Privacy Policy

SEFFOND ("we", "us", "our") respects your privacy and is committed to handling your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains what information we collect, how we use it, and your rights.

1. Information we collect

When you visit our store or place an order, we may collect:

• Identity and contact details: name, email address, billing address.
• Order details: products purchased, payment confirmation, download history.
• Technical data: IP address, browser type, device, pages viewed (via cookies and analytics).
• Marketing preferences: whether you subscribed to our newsletter.

2. How we use your information

• To process and deliver your digital pattern downloads.
• To send order confirmations, receipts, and download links.
• To respond to your enquiries and provide customer support.
• To send you marketing emails — only with your consent. You can unsubscribe at any time.
• To improve our website, products, and customer experience.
• To comply with our legal obligations (e.g. tax records under Australian law).

3. Who we share your information with

We share data only with trusted service providers necessary to run our shop, including:

• Shopify — our e-commerce platform and payment processor.
• Email service providers (e.g. Klaviyo, Mailchimp) for transactional and marketing emails.
• Analytics providers (e.g. Google Analytics) to understand site usage.

We do not sell your personal information.

4. Overseas disclosure

Some of our service providers store data outside of Australia (including the United States). By using our site you consent to this overseas transfer, and we take reasonable steps to ensure your information is protected.

5. Cookies

We use cookies to keep your cart working, remember preferences, and measure traffic. See our Cookie Policy for details.

6. Your rights under the APPs

You have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate information.
• Withdraw consent to marketing at any time.
• Make a complaint about our handling of your information.

To exercise any of these rights, email us at privacy@seffond.com. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

7. Data retention & security

We keep order and tax records for at least 7 years (as required under Australian tax law). We use reasonable technical and organisational measures to protect your information from misuse, loss, or unauthorised access.

8. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top tells you when. Continued use of the site after changes means you accept the updated policy.

9. Contact

Questions about privacy? Email privacy@seffond.com.